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Fixing an App Store rejection under Guideline 2.3.7 (Accurate Metadata)
Guideline 2.3.7 is about your app's name, subtitle, keywords and screenshots. The most common version of this rejection says your metadata includes a reference to price. The good news: it's a text fix in App Store Connect, and you usually don't need a new build.
“The app subtitle include references to the price of the app or the service it provides, which is not considered an appropriate part of these metadata items.”
Typical App Review message for 2.3.7
What the rule says
- Apple's guideline says names, subtitles, screenshots and previews shouldn't include prices, terms or descriptions that don't fit that field.
- Apple treats free or discounted as price references, so “Free”, “Free trial”, “50% off” or “No subscription” in a name or subtitle can trigger it.
- Keywords shouldn't contain prices, other apps' names, trademarks or unrelated phrases either.
It happened to us too
This happened to our own app. TipMate's subtitle was “Split the Bill & Gratuity”. It contains no price at all, but the reviewer most likely read Gratuity as the French gratuit (free). We changed the subtitle to “Split the Bill & Tip Fairly”, resubmitted the same build, and it went straight back into review.
How to fix it
- Find the exact field. Read the message in App Store Connect › App Review. It names the field (name, subtitle, screenshots or keywords) and sometimes the locale.
- Check every language. Open App Information and switch through each localization. A translated subtitle (for example “gratis”, “kostenlos”, “無料”) is easy to miss.
- Rewrite without price words. Describe what the app does instead: “Split bills with friends” rather than “Free bill splitter”. Avoid words that look like price words in other languages.
- Move pricing to the description. Apple's own advice: if you want to talk about price or offers, put it in the app description, not the name or subtitle.
- Resubmit the same build. Save, then use Update Review / Resubmit to App Review. A metadata-only fix doesn't need a new upload.
Questions
Do I need a new build to fix 2.3.7?
Usually not. Name, subtitle and keywords are App Store Connect metadata. Edit them and resubmit the same build.
Can I reply to Apple instead of fixing it?
Sometimes App Review offers to approve a bug-fix submission if you reply, with the fix due in your next update. If the issue is simple, fixing it now avoids the same rejection next time.
Is “Pro” or “Premium” a price reference?
Generally no. Those describe a version, not a price. “Free”, “$”, “sale”, “discount” and “trial” are the risky words.
My subtitle has no price words. Why was I rejected?
Check other localizations and screenshots, and look for words that read like prices in another language. Reviewers can misread, so choose clearer wording.
Other rejection fixes
- Fixing a Google Play Metadata policy rejection for ranking or award claims
- Fixing an App Store rejection under Guideline 2.1 (App Completeness)
Updated October 28, 2026. Store rules change; always read the current message in App Store Connect or Play Console. This page isn't affiliated with Apple or Google.
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